PPC Agency London — Google Ads & Meta Ads Management
London Digital is a PPC agency running Google Ads, Shopping and Facebook & Instagram Ads as one connected paid advertising strategy — managed by a specialist, not a junior account handler, and built around cost-per-lead, not clicks or impressions.
Everything you need to spend efficiently — nothing you don't.
No wasted spend on broad, untested keywords. No disconnected Google and Meta accounts run by different people. Every campaign exists to bring cost-per-lead down and keep it there — reported in plain English, every month.
What does London Digital's PPC service include?
PPC (pay-per-click) advertising is a form of online advertising where you pay each time someone clicks your ad, rather than paying for the visibility itself. Our service covers strategy, campaign management and reporting across Google and Meta, tied into your wider marketing and built with AI-search discoverability in mind.
- 01PPC Strategy & Campaign Planning
- 02Google Ads Management
- 03Facebook & Instagram Ads Management
- 04Landing Page & Conversion Alignment
- 05PPC Reporting & Budget Optimisation
- 06AI Search & Ad Discoverability — GEO & AIO
Each project can be scoped as Google Ads only, Meta Ads only, or a full PPC management service across both, alongside your SEO, website and creative.
PPC Strategy & Campaign Planning
A strong PPC account starts with understanding where budget is currently being wasted. We audit before we build, so every campaign has a clear reason to exist.
Our PPC strategy work includes
- PPC account and competitor ad audit
- Keyword and audience research across search and social
- Budget planning and platform allocation (Google vs Meta)
- Conversion tracking and analytics setup
- Account structure and campaign planning
- Creative brief coordination with our video and design teams
What's the difference between PPC and SEO?
PPC gets you visibility immediately by paying for each click, but that visibility stops the moment you stop paying. SEO builds organic visibility that keeps generating enquiries without ongoing ad spend, but takes longer to build. Most businesses benefit from running SEO and PPC together.
Google Ads Management
Google Search and Shopping Ads capture people who are already looking to buy. We manage bidding, keywords and ad copy so budget goes toward the searches most likely to convert.
Our Google Ads management includes
- Google Search campaign build and management
- Google Shopping campaign setup
- Display and remarketing campaigns
- Keyword match type and bidding strategy
- Ad copy, extensions and asset optimisation
- Negative keyword management and quality score optimisation
How quickly can PPC start generating leads?
Google Ads can start driving leads within days of launch, since it captures people already searching. Facebook and Instagram Ads usually need one to two weeks of testing to find the audiences and creative that convert best.
How we run your ads
Google and Meta reward different targeting and creative — every platform gets managed according to how it actually works.
Google Search & Shopping Ads
Campaigns built around keyword intent, budget efficiency and quality score — capturing people already looking to buy.
- Search & Shopping campaign build
- Keyword & bidding strategy
- Ad copy & extensions
Facebook & Instagram Ads Management
Meta Ads work differently to search — they reach people who aren't actively searching yet. We build and test audiences and creative structured to lower cost-per-lead over time.
Our Facebook & Instagram Ads management includes
- Facebook & Instagram campaign build
- Audience targeting, interest and lookalike research
- Creative testing across formats and placements
- Pixel and Conversions API setup
- Retargeting and warm-audience campaigns
- Budget allocation across placements and objectives
Do you manage both Google Ads and Facebook & Instagram Ads?
Yes. We manage Google Search, Shopping and Display campaigns alongside Facebook and Instagram Ads, as one connected PPC strategy rather than separate, disconnected accounts.
Landing Page & Conversion Alignment
The best ad in the world still fails if it lands on a slow, confusing page. Every campaign is paired with a landing page built to convert the traffic you're paying for.
Our landing page work includes
- Landing page audit and message-match review
- Landing page build or optimisation for paid traffic
- Conversion tracking setup on every page
- A/B testing of headlines, layout and offers
- Mobile speed and Core Web Vitals optimisation
- Form and call-to-action optimisation
Landing pages are built and optimised alongside our website design service, so ad traffic never lands somewhere disconnected from the rest of your site.
PPC Reporting & Budget Optimisation
Our reporting focuses on leads and cost-per-lead — not clicks or impressions you can't take to the bank.
Our PPC reporting includes
- Weekly and monthly performance reporting
- Cost-per-lead and return on ad spend tracking
- Budget pacing and reallocation between campaigns
- Campaign-level ROI reporting
- Plain-English strategy call every month
- Live dashboard access
Will I own my ad accounts?
Yes. Campaigns are built inside your own Google Ads and Meta Ads accounts, so you retain full ownership and access to your data and campaign history at all times.
AI Search & Ad Discoverability — GEO & AIO
AIO (AI Overview Optimisation) and GEO (Generative Engine Optimisation) depend on consistent, accurate business information. PPC campaigns and landing pages are built to the same consistency standard as the rest of your site.
Our AI-ready ad discoverability work includes
- Consistent business information across ad extensions and website
- Structured conversion data feeding accurate reporting
- Ad copy and landing pages consistent with your wider brand voice
- Landing pages built to the same AIO and GEO standards as the rest of your site
- Alignment with the wider SEO, AIO and GEO strategy across your website
Does PPC help with AI search visibility?
Indirectly, yes. Consistent business information across ad extensions and your website, plus landing pages built to the same standard as the rest of your site, support the structured, accurate data that strengthens your wider SEO, AIO and GEO strategy. PPC itself isn't a ranking factor.
PPC management for every kind of growing business
Trade & local service businesses
Google Search Ads that capture emergency and quote-ready searches the moment they happen.
E-commerce & product brands
Google Shopping and Meta Ads built to sell product, not just drive traffic.
Professional services & B2B
High-intent Search campaigns paired with landing pages built to convert enquiries, not just clicks.
Startups & ads-heavy brands
A PPC account structure built to scale spend efficiently as budget and volume grow.
PPC management near our Camden Town office
We're based on Delancey St, NW1 — with dedicated PPC pages for the areas closest to us.
What results can PPC support?
PPC is not a guarantee of a specific cost-per-lead. It's a structured, testable way to turn ad spend into a predictable pipeline instead of a guessing game.
- A lower cost-per-lead over time through structured testing
- Faster lead flow than organic search alone
- Clear visibility into exactly where every pound of ad spend goes
- Landing pages that convert the traffic you're already paying for
- Consistent creative and messaging across Google and Meta
- Reporting tied to leads and cost-per-lead, not clicks or impressions
- A foundation of consistent, structured data supporting your wider AIO and GEO strategy
How our PPC projects work
- 1
Step 01
PPC Audit & Discovery
We review any existing ad accounts, competitors and goals, and identify exactly where budget is being wasted or opportunity is being missed.
- Existing account and competitor audit
- Keyword and audience research
- Budget and platform planning
- Conversion tracking review
- 2
Step 02
Campaign Strategy & Build
You get a written campaign plan before anything goes live, covering platforms, budget split and targeting.
- Campaign structure planning
- Audience and keyword strategy
- Creative brief and landing page plan
- Sign-off before launch
- 3
Step 03
Launch & Testing
Campaigns launch with structured creative and audience testing built in from the start, not added later.
- Campaign launch across platforms
- Creative and audience testing
- Early performance monitoring
- Rapid iteration on early data
- 4
Step 04
Optimisation & Reporting
Every month, budget is reallocated toward what's converting, and you get a clear report explaining why.
- Ongoing bid and budget optimisation
- Monthly performance reporting
- Strategy call with the person running your account
- Scaling plan as performance improves
PPC pricing is set after your free audit
Every business has a different ad spend, platform mix and tracking setup. After your free audit, you will receive a fixed monthly management quote — separate from your ad spend — based on:
- Monthly ad spend budget
- Number of campaigns and platforms managed (Google, Meta, or both)
- Number of landing pages requiring optimisation
- Conversion tracking and reporting complexity
- Creative production needs, coordinated with video and design
- Ongoing testing and optimisation frequency
There are no hidden mark-ups on ad spend and no unnecessary platforms added simply to increase the size of the quote.
Frequently asked questions
PPC (pay-per-click) advertising is a form of online advertising where you pay each time someone clicks your ad, rather than paying for the visibility itself. Google Ads and Meta Ads (Facebook & Instagram) are the two largest PPC platforms.
PPC agency fees typically depend on your monthly ad spend, the number of campaigns and platforms managed, and how much conversion tracking and landing page work is involved. We charge a fixed monthly management fee, separate from your actual ad spend, with no hidden mark-ups — confirmed after a free audit.
PPC gets you visibility immediately by paying for each click, but that visibility stops the moment you stop paying. SEO builds organic visibility that keeps generating enquiries without ongoing ad spend, but takes longer to build. Most businesses benefit from running both together.
Yes. We manage Google Search, Shopping and Display campaigns alongside Facebook and Instagram Ads, as one connected PPC strategy rather than separate, disconnected accounts.
Google Ads can start driving leads within days of launch, since it captures people already searching. Facebook and Instagram Ads usually need one to two weeks of testing to find the audiences and creative that convert best.
There's no fixed minimum, but campaigns generally need enough budget to gather meaningful data for testing. We'll give you an honest recommendation for your industry and goals during your free audit.
Yes. Campaigns are built inside your own Google Ads and Meta Ads accounts, so you retain full ownership and access to your data and campaign history at all times.
You get a plain-English monthly report and a call with the person managing your campaigns, tied to leads and cost-per-lead — not vanity metrics like clicks or impressions.
Indirectly, yes. Consistent business information across ad extensions and your website, plus landing pages built to the same standard as the rest of your site, support the structured, accurate data that strengthens your wider SEO, AIO and GEO strategy. PPC itself isn't a ranking factor.
Stop guessing with your ad spend
Every pound spent on ads that don't convert is a pound that could have gone to a lead. London Digital builds PPC campaigns that answer to cost-per-lead, not vanity metrics.
Get a clear assessment of where your ad spend is currently being wasted.
About London Digital
London Digital is a full-funnel digital marketing agency running SEO & AI search visibility, PPC across Google & Meta Ads, n8n automation, video editing, website design, AI vibe coding, ecommerce SEO, social media management and graphic design under one roof. Read more about our approach, or get in touch.
- Email: hello@londondigital.uk
- Phone: 020 3000 0000
- Service area: Greater London