How the process plays out

Example: Roofing company, South London

The challenge

An established roofing company with 15+ years of trading history was almost invisible in the Google Map Pack, losing emergency call-out jobs to newer competitors with stronger Google Business Profiles.

The approach

• Rebuilt the Google Business Profile: categories, service areas, attributes and photo strategy
• Fixed technical crawl errors and slow page load times on the existing website
• Built dedicated service + area pages (e.g. "Emergency roof repairs in Croydon")
• Cleaned up inconsistent business listings across major UK directories

Illustrative outcome

In this illustrative scenario, Map Pack visibility for priority local search terms improves steadily over a six-month engagement as the technical, listing and content work compounds.

Sample data shown for illustration only — index number 1 of 3. Not real client data.

Example: Damp proofing specialist, North London

The challenge

A damp and timber treatment specialist relied almost entirely on word-of-mouth referrals and had no organic visibility for high-value search terms like "damp proofing survey."

The approach

• Built topical, technically credible content around damp diagnosis and treatment
• Implemented schema markup to support rich results for local service searches
• Structured citations and directory listings for a trade with strict compliance bodies
• Introduced a review request workflow following completed surveys

Illustrative outcome

In this illustrative scenario, organic keyword visibility for core survey and treatment terms builds progressively as technical credibility and review volume increase.

Sample data shown for illustration only — index number 2 of 3. Not real client data.

Example: Pest control business, East London

The challenge

A pest control business had a strong reputation locally but ranked below national franchises for urgent, high-intent searches across its East London coverage area.

The approach

• Restructured the site around specific pest + area combinations
• Optimised the Google Business Profile for urgency-driven search behaviour
• Resolved mobile usability and Core Web Vitals issues limiting rankings
• Built a consistent monthly reporting cadence tied to enquiry volume

Illustrative outcome

In this illustrative scenario, tracked enquiries from organic and Map Pack sources increase as coverage-area pages and Business Profile signals mature.

Sample data shown for illustration only — index number 3 of 3. Not real client data.